IP telephony market is not just growing, it is accelerating. IP telephony is slowly becoming an integral part of day to day operations in modern day organizations. IP telephony provides better connectivity and mobility, along with significant cost savings on phone calls. IP phone systems transmit data over internet and can help the users to communicate from practically anywhere in presence of internet connectivity. Moreover, ease of installation and configuration are other factors driving the growth of IP telephony market. IP phones are not restricted by physical phone connections and are increasingly being deployed in small as well as large enterprises.
Major factors driving the growth of IP Telephony Market are the growth of e-commerce industry and growing dependence of enterprises on web-based solutions and services. In addition, growing demand for mobile IP telephony solutions is expected to drive the growth of global IP telephony market. Ascom Holding AG, Avaya Inc., Cisco Systems, Inc., Gigaset Communications, LG Electronics Inc., Mitel Networks Corporation, and Panasonic Corporation are few major players in the global IP telephony market. Increasing adoption of IP telephony solutions in IT and telecommunication industry vertical is fuelling the market growth. This is owing to the increase in demand for efficient call management and reduced call costs.
The organization size segment comprises of SMEs and large enterprises. However, large enterprises sub-segment is expected to hold the largest market share of the global IP telephony market. This is owing to considerable shift of companies towards adoption of voice over IP applications to reduce the costs of operations. Furthermore, the SMEs sub-segment is expected to grow at a significant rate during the forecast period. IP telephony provides better scalability and cost benefits over traditional calling features.